Populele - Smart Ukulele

Our Early Success on Indiegogo

Our Early Success on Indiegogo

Bohan, our CEO and founder here at Popuband, always wondered why we played music games that merely resemble an instrument rather than play the real thing. That is when he decided to create the Populele!

On March 14, 2017, our small Populele venture began. After only 48 hours of launching our Indiegogo campaign, we reached our goal of $25,000! 

As time went on, we gained many more supporters. One of our early supporters voiced their support in a TechCrunch article, confirming that we had something worth pursuing!

“Populele has made learning an instrument or improving skills easy through technology integration.” -TechCrunch

“A wild new startup is about to unleash, Populele, an electric Ukulele that will teach you how to play old Uke standards like Ukulele Lady, D’yer Maker, and Tiptoe Through The Tulips.” -TechCrunch

 

We asked our backers which of their favorite songs they wanted to learn on the Populele. Here are the survey results! We’ve incorporated more than 90% of their song wishlist into our app and the song library continues to grow.   

Throughout our Indiegogo journey, our backers gave us their sincerest and deepest support. They were the ones who helped us get through all the difficulties along the way.

 

Thank you to our initial backers who supported our small idea and made our Populele dreams come true. Now we have the time, resources and support to take our prototype into mass production with a factory in ShenZhen (Southern China).

In May and June, Bohan flew back to China for three weeks to ensure that the first Populele batch would set the tone for the highest quality ukuleles. At the same time, our app and support teams were working hard to add new app features, make tutorial videos, push out updates, establish a new website, draft useful blogs, build a Zendesk customer support system, and ensure as smooth as possible delivery and customer feedback systems.

 

On July 19, 2017, we began delivering Populeles to our amazing customers and fulfilling the promise we had made at the beginning of our campaign -- to make learning a musical instrument easier through technology integration.   

 On July 25, 2017, we closed our campaign and shifted to selling on our own website. At the close of the Indiegogo campaign, we had raised $470,919 with 3,316 backers! This is the end of our Indiegogo campaign, but the story continues. Be sure to continue following our journey as we develop more products that integrate instruments and hardware. We can’t thank you enough for your support!

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